Print Mailing
at Mailody
We help ambitious online shops generate 15%-30% additional revenue.
Your CRM Partner - Mailody
After starting as a pure Klaviyo agency for email marketing, we've since established ourselves as the permanent CRM partner for our various clients. Beyond our focus on WhatsApp marketing, another channel sits at the center of our work: print mailing. What that's about, how we approach the print mailing service, what results we've achieved so far, and more exciting print mailing ideas — we'll walk you through it now.
Exciting case studies
with our clients
JUNGLÜCK
JUNGLÜCK
Resolving spam issues & unlocking T-Online addresses
PAUL HEWITT
PAUL HEWITT
Email system migration & doubling of email revenue
REISHUNGER
REISHUNGER
Migration from Mailchimp to Klaviyo & automation strategy
BB VERPACKUNGEN
BB VERPACKUNGEN
€700k+ additional revenue through smart automation strategy
NIKIN
NIKIN
5-figure additional revenue through segmentation & multilingual campaigns in Switzerland
GIESSWEIN
GIESSWEIN
Generating 25k product & company reviews
Advantages of Print Mailings
Print mailings, or direct mailings, are the ideal channel to reach your target audience directly. A print mailing campaign is a printed product sent to your customers by post. At first glance, sending an email seems more lucrative. But print mailings offer you numerous advantages. Print mailing still ranks among the top 3 highest-revenue advertising media. Unlike emails, which customers are practically flooded with today, print mailing simply stands out. Think about it yourself: how much more attention do you give your physical mailbox at home than your email inbox on your smartphone?
Print mailing also creates appreciation. Your customers receive direct advertising from your company that matches their needs. That creates value for them. Through distinctive design, targeted messaging, and special offers, print mailings give your customers a tactile experience. Unlike digital emails, however, print mailings come with costs for printing and postage.
If you succeed in building these emotions with your customers, it positively affects how your brand is perceived. Advertising you can touch makes people more curious than staring into their inbox every day. Handwritten or not: with personalized print mailings, you demonstrably increase revenue and build long-term customer loyalty. You also stand out from your competition.
Print Mailing as a CRM Channel:
Our Experience
Print mailing through an anonymous case study
The point our clients have asked us about most often is the right coordination between different CRM channels (email, WhatsApp, SMS, print, etc.).
More Channels
Our approach is generally to scale from cheap to expensive. Email is cheaper than a WhatsApp message, a WhatsApp is cheaper than a postcard, and so on. To coordinate all of this optimally, you need an identifier. That means customers have to be known across every channel. Below we show you a full data record that lets you reach your customers across all CRM channels.
WhatsApp No. + push identifier are in parentheses because there's often no sync for these.
Why Print Mailing?
From an agency perspective, there are 3 reasons to invest in print mailing:
Person has unsubscribed from emails
Person doesn't respond to emails
Show VIP customers extra appreciation
In general, we have 2 options for sending out print mailings:
Manual Sendouts
A group of users is defined who receive a postcard for a specific occasion. In our experience, print mailings around Black Friday, winback campaigns, or product launches work particularly well.
Automated Sendouts / Print Mailing Automation
A postcard can also be triggered automatically via webhook. That means, for a reactivation automation, around 2 emails are first sent to a specific person. If that person doesn't respond to either reactivation email, we follow up with a postcard.
Notes on Sustainability
For every brand that prioritizes sustainability, the paper choice for print mailings is often critical. In our experience, FSC paper is often only marginally more expensive than standard paper (latest known paper price 1,255 € / ton; FSC paper 1,270 € / ton). That's why print mailings are viable and profitable even for sustainability-minded brands.
Which Target Audiences did we reach with a mailing campaign in this specific case?
Prospects
Potential customers who have shown general interest in the company's products but haven't made a purchase yet.
Lost Customers
Customers who haven't made a purchase in a long time. We've split these further into the following target groups:
Subscribed Contacts
Customers who are still signed up for the newsletter.
Suppressed Contacts
Customers who have unsubscribed from the newsletter.
By splitting the segments, we could analyze even more precisely which segments performed well in print mailings and which performed less well. Total costs came to €12,992. As a direct return, we generated €54,904.25 from voucher redemptions.
In our view, the result is excellent, because these are segments without a natural purchase trigger like active customers — yet they still produced a comparatively high revenue figure from purchases.
How is the Print Mailing channel attributed?
The attribution of the print mailing channel is carried out in several ways. One is through the redemptions of the sent voucher codes and the revenue generated from them. The number of orders placed in the targeted user group after the sendout also serves as an indicator. Notably, far more customers who received print mailings tend to buy than the redeemed vouchers suggest.
It's important to note, however, that these customers likely had other touchpoints too, so attribution to print mailing can never be 100%. On top of that, QR-code scans on the print mailing play an important role in evaluating the channel's impact.
Redemptions of the sent voucher codes and the revenue generated from them
Number of orders placed in the targeted user group after the sendout
QR-code scans on the print mailing
Tip:
Print mailing is a much longer-term channel than others in CRM. Voucher redemptions often come in weeks after the sendout. You should make sure the campaign window isn't set too short.
Get in touch now
Have you been putting off email marketing for far too long? Get a reliable partner by your side now.
Your CRM partner for email marketing, WhatsApp marketing & print mailings
Optimization of your existing Klaviyo setup
Joint migration to Klaviyo
Quality over quantity — that's our approach. That's why an individual consultation before working together is very important to us. Get to know us and book a free strategy call: