NEWSLETTER MARKETINGTHAT DELIVERS 15-30% MORE REVENUE
Strategy, setup, and ongoing support.
Get the maximum out of every address.
MAILODY - who are we?
Just over 4 years ago, Thomas Grabner founded our newsletter marketing agency Mailody. From the start, one thing was clear: we wanted to be different from a classic agency.
Today, we are a leading newsletter marketing agency across the DACH region, specialized purely on email marketing.
As a newsletter agency, we work with some of the most exciting e-commerce projects in the DACH region and support our customers with our tailored newsletter marketing strategy. Strategically developing and nurturing our customers' email lists is at the center of our work as a newsletter marketing agency.
So what plays into all of this?
Why did we decide to be a newsletter marketing agency, and what benefits does that bring?
Exciting case studies
with our clients
JUNGLÜCK
JUNGLÜCK
Resolving spam issues & unlocking T-Online addresses
PAUL HEWITT
PAUL HEWITT
Email system migration & doubling of email revenue
REISHUNGER
REISHUNGER
Migration from Mailchimp to Klaviyo & automation strategy
BB VERPACKUNGEN
BB VERPACKUNGEN
€700k+ additional revenue through smart automation strategy
NIKIN
NIKIN
5-figure additional revenue through segmentation & multilingual campaigns in Switzerland
GIESSWEIN
GIESSWEIN
Generating 25k product & company reviews
Newsletter Marketing Definition
Newsletter marketing is an effective form of direct marketing that aims to deliver messages and information directly to a group of people who have voluntarily signed up for it. This marketing approach uses emails to inform customers regularly about news, offers, product updates, and relevant content. Online marketing newsletters are an extremely valuable method for businesses to build a relationship with their target audience, raise brand awareness, and ultimately generate revenue.
The foundation of newsletter email marketing is subscriber consent. People who sign up for a newsletter signal their interest in the brand or business. This is a crucial difference from spam emails, which are sent without consent and often perceived as unwanted. Newsletter online marketing is built on voluntary participation and respect for subscribers' personal data.
A good newsletter should have the following characteristics
Relevant content:
A successful newsletter provides subscribers with valuable information. This can be in the form of industry-specific news, expert articles, tutorials, special offers, or other relevant content.
Personalization:
Using customer data and behavior, the newsletter can be personalized. Personalized recommendations and offers significantly increase the likelihood of a conversion.
Attractive design:
An engaging layout with high-quality images and clear, easily understandable text is essential. A newsletter should be professional and user-friendly.
Call to action:
Every newsletter should include a clear call to action. This can be visiting the website, downloading an e-book, buying a product, or participating in a survey.
As one of few Klaviyo Master Elite Partners, we maintain a close relationship with Klaviyo and receive early access to feature launches for our portfolio clients.
Blake Schuller
Klaviyo
“Thomas Grabner is a great Klaviyo partner with a focus on solving his clients biggest problems strategically. They put best practices and return on investment first and it shows with their clients results.”
Why Newsletter Marketing?
Newsletter marketing offers a range of benefits you shouldn't miss out on. With the right newsletter marketing agency at your side, your newsletter campaigns will win over customers.
Although newsletter marketing has often been declared dead in the past, today it proves to be highly relevant. Unlike earlier times, when email campaigns were simply sent to the entire list, there are now a wide variety of ways to personalize this channel and realize the full potential of email marketing. This was the spark that led to the founding of MAILODY as a pure email marketing agency.
The focus in newsletter marketing is not only on revenue but above all on profit. While other marketing forms like performance marketing or influencer marketing often aim to acquire new customers, newsletter marketing plays a decisive role in a later phase of the customer journey.
A major advantage here is that no additional advertising budgets are needed. This enables a significant increase in profit without costs scaling linearly with business growth.
Another focus is on increasing the Customer Lifetime Value (CLV) and retention rate (repurchase rate). Here, the work of a newsletter marketing agency centers on developing first-time buyers into long-term regular customers.
Finally, building audience ownership is crucial. While advertising on platforms like Facebook and Google is essentially rented, building an email list as a newsletter marketing agency means owning a real audience. This offers a certain security, especially considering changes like the iOS14 update that affected other marketing platforms. In the worst case, your own email list can simply be migrated from one email tool to another.
Overall, newsletter marketing is an extremely versatile tool that allows businesses to stay in touch with their audience, strengthen customer loyalty, and seize revenue opportunities.
The effectiveness of Klaviyo shows in the results. Through targeted personalization and automated email campaigns, businesses can increase conversion rates, improve customer retention, and ultimately grow revenue. The ability to reach customers at the right moment with relevant information creates a tailored experience that customers value.
With careful planning, creative content, and a clear strategy, this marketing form can be extremely successful for businesses of every type and size.
Benefits of a Newsletter Marketing Agency
A newsletter marketing agency offers a broad range of benefits, making it a valuable resource for businesses that want to step up their email marketing efforts and significantly improve newsletter campaigns.
First and foremost, a newsletter marketing agency always stays up to date in the field of email marketing and maintains a close relationship with common email marketing tools like Klaviyo. This is critical, because the email marketing landscape is constantly evolving and it is important to keep up with the latest trends and best practices. Team members at a newsletter marketing agency often spend 40 hours per week deep in email marketing, which means they are absolute experts in this field. In contrast, internal teams at startups often have to cover multiple areas at once, which can lead to lower expertise in each area.
Newsletter marketing is a discipline that requires many different skills, including strategy, technical implementation, graphic design, and copywriting. At a newsletter marketing agency, all of these skills can be combined to offer high-quality services even to smaller businesses. Team members at a newsletter marketing agency typically work with a wide variety of customers and therefore have a strong sense for KPI benchmarks and best practices. Every week, numerous campaigns, A/B tests, and new email flows are created and sent, leading to a broad range of experience and deep expertise.
Another benefit of a newsletter marketing agency is access to resources and tools that may not be available internally. This includes advanced analytics tools to measure the success of email campaigns, as well as access to a wide range of databases and tools for segmenting and personalizing emails. These resources can significantly increase the effectiveness of email marketing campaigns.
On top of that, newsletter marketing agencies often offer tailored solutions designed around the individual needs and goals of a business. This enables companies to develop a personalized email marketing strategy aligned with the needs of their target audience. Newsletter marketing agencies bring specific know-how through numerous campaigns, running A/B tests, and implementing new flows. This rich experience enables campaigns to be continuously optimized and improved to achieve the best possible results.
Our team at Mailody includes not only account managers but also in-house designers, copywriters, and technical implementers, which lets us cover all important areas as a newsletter marketing agency.
Our Services at a glance
Email Marketing
The most important & most cost-efficient channel in your CRM setup. In the first step, we help our customers move from bulk email to personalized email journeys.
WhatsApp Marketing
Reach customers among friends & family. WhatsApp marketing offers open rates above 90% and is the perfect complement to email marketing.
Print Mailings
Print advertising is probably the oldest channel in our portfolio. Rethought, print mailings complement the CRM strategy through segmented postcard / letter distribution.
Deliverability Support
Almost no one asks themselves "Are my emails even getting through?". We continuously monitor your delivery rate & support you with SPAM issues.
Case Study Paul Hewitt -
Email revenue doubled
Two years ago, Paul Hewitt was still using the spray-and-pray approach — every email was sent unfiltered to the entire database. Together we implemented automations, built out segmentation, and ran 30+ lead gen campaigns.
2
-week migration
>22%
revenue share doubled (Klaviyo)
>40%
open rate (Klaviyo)
Get in touch now
Have you been putting off email marketing for far too long? Get a reliable partner by your side now.
Your CRM partner for email marketing, WhatsApp marketing & print mailings
Optimization of your existing Klaviyo setup
Joint migration to Klaviyo
Quality over quantity — that's our approach. That's why an individual consultation before working together is very important to us. Get to know us and book a free strategy call: