Meet PAUL HEWITT
PAUL HEWITT is a global, family-run company focused on producing jewelry, watches, and accessories.
Since 2009, the team around founders Frederic and Philipp has designed collections of maritime classics for women and men. The anchor and the iconic PHREP bracelet are just as much part of the brand identity as the ongoing development of sustainable materials and production processes.
PAUL HEWITT Testimonial
“Over the past few years, PAUL HEWITT has used several different email marketing tools. Most recently we were on an extremely complicated and expensive platform that we could never use the way it was promised and sold to us. Together with Thomas, Tizian, and the team, we were finally able to move on from it last year. Since then, I have been 100% convinced by Klaviyo and Mailody. Instead of getting stuck on details, the team quickly and clearly showed us the shortcomings of our previous setup and started implementing right away. Our collaboration was split into two phases. At the beginning we took the time to rebuild the infrastructure, migrate customer data, and set up flows and segments from scratch. After that we moved on to ongoing management, where we set up standalone mailings, optimize flows, and run tests. The team around Thomas is very young, but has understood exactly which levers you really need to pull to build and scale a state-of-the-art email marketing program.”
Starting point at PAUL HEWITT
Before our collaboration, Paul Hewitt was using Episerver as their CRM tool and, due to its technical limitations, could only send manual newsletters to their list.
At that point it was also impossible to implement proper automations, and making any changes to their email marketing was generally very time-consuming.
Another challenge: manual newsletters for Valentine’s Day, collection launches, or Black Friday could not be segmented. As a result, customers who had just placed an order received additional sales emails. Understandably, those customers were frustrated because they had bought at full price right before a promotion.
In short, a lot of effort was going into email marketing without realizing anywhere near its full potential — that’s exactly where we stepped in and optimized email marketing together.
What were the goals?
Migration from Episerver to Klaviyo
Revenue growth through automations
Optimizing open & click rates
Implementation in steps
Migration
- Migration from Episerver to Klaviyo
- More flexibility and an easier user interface
- Connecting Shopware to Klaviyo
- Klaviyo base setup
Sign Up Forms
- Growing the newsletter list through signup forms
- Embedded forms implemented directly on the website
- Additional pop-ups to convert first-time visitors into newsletter subscribers
Automations
- Multiple automations implemented across the customer journey
- Better customer experience through more personalized emails
Manual Campaigns
- Building a structured campaign calendar
- Various sale events, e.g. Women’s Day
- Support for product and collection launches
A/B Testing
- Ongoing optimization of the setup through constant testing
- Running tests in flows and campaigns
Results at a Glance
8 weeks
Migration
Migration completed in 8 weeks.
>22%
Email revenue share
Email revenue share of >22% of total revenue (Klaviyo attribution)
2x
Email revenue doubled
Email revenue doubled, measured by Paul Hewitt’s independent tracking tool, delivering growth in the high single-digit percentage range.
5-figure
Additional campaign revenue
5-figure additional revenue on campaigns through expanded targeting
What exactly did we do?
Across the customer journey, we implemented the following automations:
Welcome Flow
After signing up via a signup form, customers are welcomed with a dedicated welcome flow.
Abandoned Cart
When customers abandon checkout, they receive an email to help them complete their order.
Birthday Flow
On a customer’s birthday, we can send them a gift in a targeted email.
Post Purchase
Klaviyo automatically identifies when a user is likely to buy again — that’s exactly when we send them the right inspiration.
Get in touch now
Have you been putting off email marketing for far too long? Get a reliable partner by your side now.
Your CRM partner for email marketing, WhatsApp marketing & print mailings
Optimization of your existing Klaviyo setup
Joint migration to Klaviyo
Quality over quantity — that's our approach. That's why an individual consultation before working together is very important to us. Get to know us and book a free strategy call: