KLAVIYO AGENCYFOR DACH

The largest pure Klaviyo agency in the DACH region.
Master Elite Partner with 100+ projects.

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Mailody, the Email Marketing Agency in DACH

As a Klaviyo agency focused purely on email marketing, we at Mailody concentrate on what we do best: email. We work with some of the most exciting e-commerce brands across the DACH region, from apparel to food & beverage, jewelry, pet care, and cosmetics. As different as the setups are, one thing unites them all: the email marketing tool Klaviyo. In this post, we explain what email marketing is all about and why we chose to be an agency for Klaviyo email marketing services. We also show you the benefits Klaviyo brings to your email marketing. Before we go deeper below, here is a quick overview of our most important services.

With email marketing to the highest-revenue day

Customers like NIKIN used email marketing to generate their highest-revenue day, reaching a solid five-figure revenue. See for yourself and discover how other customers have benefited from working with us.

>2x

Signup rate

>20%

Email revenue share (Klaviyo)

5-figure

Additional campaign revenue

See our Case Studies

Email Marketing Services

These are the services you can book with us. Just looking for knowledge? Scroll on to the section "What is email marketing with Klaviyo". If you want to start right away, use the list below as a quick overview:

Account Audit & Roadmap – review the status, define quick wins and priorities.
Data & Integrations – connect shop, tracking, events, and product feeds cleanly.
Core Flows – Welcome, Abandoned Cart, Browse, Post-Purchase, Winback, Sunset.
Campaigns & Content – editorial plan, seasonal promotions, templates, and snippets.
Segmentation & Personalization – manage audiences dynamically, leverage product recommendations.
A/B Tests & Experiments – incentive, content, timing, frequency.
Deliverability & List Hygiene – SPF, DKIM, DMARC, warm-up, bounce and spam control.
Reporting & Benchmarks – email revenue share, opens, clicks, CLV, retention.
Signup & Pop-ups – forms, incentives, consent logic (GDPR).
SMS/WhatsApp (optional) – omnichannel flows and campaigns.
Migration & Setup – move from other tools, template porting.
Enablement – training, guidelines, playbooks for your team.

Our core services, explained in more detail

Email Marketing

The most important and most cost-efficient channel in your CRM setup.

In the first step, we help you move from bulk email to personalized email journeys. We set up core flows, segment by behavior and products, and test subject lines and content. The goal: higher revenue from automations and stable campaign performance.

WhatsApp Marketing

Reach customers where they message friends and family.

WhatsApp marketing offers open rates above 90 percent and is the perfect complement to email marketing. We handle opt-in, short flows like Welcome or Back-in-Stock, and smart handovers to support. Ideal for drops, time-sensitive promotions, and reminders that often arrive too late by email.

Print Mailings

Print advertising is the oldest channel in our portfolio.

Rethought, print mailings complement the CRM strategy through segmented postcard and letter distribution. We personalize content with dynamic fields and measure impact via QR codes or voucher codes. Typical triggers include reactivation after inactivity, birthdays, or a full cart without purchase.

Deliverability Support

Almost no one asks themselves: "Are my emails even getting through?"

We continuously monitor your delivery rate and support you with spam issues. We set up SPF, DKIM, and DMARC, warm up new senders, and keep lists clean consistently. This way we increase inbox placement and reduce bounces and spam complaints.

What is email marketing with Klaviyo?

In today's digital era, where marketing is constantly evolving, email marketing remains one of the most powerful and effective methods to reach and retain customers. Within the email marketing spectrum, Klaviyo stands out as one of the leading platforms, helping businesses create personalized and targeted email campaigns. But what exactly is email marketing, and how can it boost the success of your marketing strategy?

Klaviyo is an advanced email marketing platform that enables businesses to create and send tailored email campaigns. What sets Klaviyo apart from other platforms is its capability for deep personalization. With powerful data analysis and segmentation, Klaviyo allows you to build email content tuned to the individual behavior, preferences, and lifecycle of each customer.

Personalization is the key to success in email marketing with Klaviyo. Instead of blasting mass emails, Klaviyo enables you to build segments based on customer data such as purchase history, website interactions, geographic location, and more. This segmentation makes it possible to craft targeted messages that are more relevant and engaging, increasing the likelihood that recipients respond to the emails. Another standout feature of Klaviyo is the ability to automate email campaigns. Businesses can set up trigger-based emails that are sent automatically when specific actions or events occur. For example, customers who recently added items to their cart but did not complete the purchase can receive an automatic reminder to finish checking out. This automation saves time and helps strengthen customer loyalty.

The effectiveness of Klaviyo shows in the results. Through targeted personalization and automated email campaigns, businesses can increase conversion rates, improve customer retention, and ultimately grow revenue. The ability to reach customers at the right moment with relevant information creates a tailored experience that customers value.

Mailody as a Klaviyo Email Expert

We at Mailody are the largest pure Klaviyo agency in the DACH region and, since recently, also the first Klaviyo Elite Partner. As a Klaviyo email marketing partner, we maintain a close relationship with Klaviyo and get early access to new features of the tool. Our founder, Thomas Grabner, is also a member of the Klaviyo Agency Council.

Blake Schuller

Klaviyo

“Thomas Grabner is a great Klaviyo expert with a focus on solving his clients biggest problems strategically. They put best practices and return on investment first and it shows with their clients results.”

As one of few Klaviyo Master Elite Partners, we maintain a close relationship with Klaviyo and receive early access to feature launches for our portfolio clients.

For 3 years now, we have supported our e-commerce clients as a Klaviyo agency with tailored email marketing strategies. Building an owned email list is the focus of our work as a Klaviyo agency. Klaviyo makes it possible to connect shop systems like Shopify, Magento, WooCommerce, and many others directly through a one-click integration. This integration enables not only the sending of regular newsletters, but also the tracking of automations based on interactions in the online shop. This way, well-matched automations can be developed to optimize the user experience and target individual interactions more precisely.

As a Klaviyo Specialist in email marketing, we employ not only technical implementers, designers, and copywriters but also account managers. The latter stay in close contact with our customers, so they are always up to date on new products and promotions. For every project, a Klaviyo email marketing strategy is developed, involving the entire team across design, copywriting, and implementation at our Klaviyo agency. This way we can offer our work even to smaller businesses, because our team has a strong sense for KPI benchmarks and best practices. Every week, as a Klaviyo agency, we build a variety of campaigns, A/B tests, and new flows for our many customers. This is how we contribute to revenue growth.

While performance or influencer marketing is mainly focused on acquiring new customers, as a Klaviyo agency we need far less budget for email marketing. First-time buyers are converted into regular customers. In our work as a Klaviyo agency, we mainly support our customers by increasing the repurchase rate and thereby reducing dependency on external platforms like Facebook and others. As a result, not only revenue but especially profit can be significantly increased, and costs do not scale linearly with shop size.

How we work – step by step

We follow a clear, proven process. It delivers quick results, a clean setup, and lays the foundation for scalable growth. Here is how we approach it:

Audit & Goals

Analyze the current state, define potentials and KPI goals.

Data & Tracking

Set up events, consent, and UTM cleanly.

Essentials live

Ship core flows to production, build templates, run QA.

Campaign Plan

Align calendar, offers, and automations.

Testing & Optimization

Hypotheses, A/B tests, fine-tune frequency.

Reporting & Scaling

Turn learnings into playbooks, deepen segments, drive growth.