Meet
BB VERPACKUNGEN
As experts for packaging materials, BB VERPACKUNGEN has been established in the market for years — while still keeping up with current trends like increasingly sustainable e-commerce shipping.
The company offers the right material for every kind of shipment, including custom-made options on request, to ensure a smooth delivery of goods.
BB VERPACKUNGEN Testimonial
“If you want to bring fresh momentum to your email marketing, you’re in good hands here. We’re more than happy with Mailody’s support. Our collaboration has already moved us forward significantly and is absolutely worth recommending. The Mailody team is always a motivated contact and has helped us with projects like inbox testing, flows, and larger ones like the switch to a dedicated IP address. We’re looking forward to successfully completing more projects with Mailody in the future.”
Starting point at BB VERPACKUNGEN
BB VERPACKUNGEN was using the email marketing tool Maileon, where building manual campaigns takes a long time — something we know all too well from our own experience. With no connection to the shop system, smart automations weren’t possible either. In short: email marketing personalization was lacking, and while campaigns could be created, proper database segmentation was not.
What were the goals?
Goal 1
Migration from Maileon to Klaviyo
Goal 2
Revenue growth through automations
Goal 3
Optimizing overall email revenue
Advantages of Klaviyo over traditional email marketing tools
Deep integration with Shopify, WooCommerce, Magento, and many more shop systems
Klaviyo focuses on strong integrations. Within minutes, all relevant shop data can be connected so you can see exactly how much revenue a specific email campaign generated. You can also see when someone placed an order or returned a product.
Built-in customer relationship management (CRM)
Beyond sending emails, Klaviyo offers comprehensive CRM features. A profile is created for each email address, so you can see exactly who bought what, when, and whether the last email was opened. That lets you make email marketing even more personal and build stronger customer relationships.
Advanced segmentation
Only want to contact people who have never placed an order? Let all customers who bought maxi letter boxes last week know their delivery is delayed? No problem with Klaviyo. Segmenting contacts allows you to personalize emails more heavily and reach every customer with more relevant content.
Signup forms directly in Klaviyo
Embedded forms on your shop’s website can be built and served directly from Klaviyo. That saves costs on additional tools and gives you a direct integration with Klaviyo. If the form offers a coupon, for example, it can be disabled for customers who have already redeemed it.
Fixed pricing and no extra costs
Klaviyo uses a transparent pricing model based on the number of contacts. Services like newsletter signup forms, a dedicated IP address, or "Back in Stock" automations come at no additional cost. Klaviyo is also very flexible and can be cancelled monthly.
What were the Results
Together with BB VERPACKUNGEN, we first migrated from Maileon to Klaviyo. Through Klaviyo we then built a direct integration with the shop system. That gave us a clear view of how customers interact with the online shop so we could trigger the right automations. With six targeted automations, BB VERPACKUNGEN successfully modernized their email marketing.
6
different automations
implemented across the customer journey
8%
additional revenue from automations
driven by the newly implemented automations
600k
email revenue
generated in recent months
Get in touch now
Have you been putting off email marketing for far too long? Get a reliable partner by your side now.
Your CRM partner for email marketing, WhatsApp marketing & print mailings
Optimization of your existing Klaviyo setup
Joint migration to Klaviyo
Quality over quantity — that's our approach. That's why an individual consultation before working together is very important to us. Get to know us and book a free strategy call: