Meet
NIKIN
The sustainable Swiss clothing brand plants a tree for every product sold in their shop and has a clear mission: supporting global reforestation.
Since 2016, they’ve made sustainable and fair fashion affordable — and the world a greener place along the way.
More than 2 million trees have been planted so far. Once fully grown, those trees produce oxygen for about 2 million people. But NIKIN is far from done and plans to keep pushing for more sustainability worldwide.
NIKIN Testimonial
“Thomas and his team are doing an awesome job! Working together (NIKIN x Mailody), the collaboration is not only very professional and competent — on the personal side I only hear the best things 🙂. We’re looking forward to continuing to work with Team Mailody :)”
Starting point at NIKIN
Even before our successful collaboration, NIKIN had already migrated from Mailchimp to Klaviyo. To take their email marketing to the next level, we started the rebuild of the existing setup together. The goal was also to grow revenue and strengthen the NIKIN brand. One key challenge: covering all the languages spoken in Switzerland (German, French, and English) across every workflow.
Results at a Glance
2x
Signup rate doubled
in the newsletter signup forms
>20%
Klaviyo revenue
of total revenue (Klaviyo attribution)
5-figure
Additional campaign revenue
through expanded targeting
Implementation in steps
REBUILD THE SETUP
- Consistent & optimized branding
- Optimized subscribe & preference pages
- Rebuilt technical flow setup for easier scaling & maintenance
SIGN UP FORMS
- Redesign of the signup forms
- Higher signup rates through targeted A/B testing
- Signup rate doubled with an optimized pop-up
AUTOMATIONS
- Rebuilding the existing flow setup
- New automations across the customer journey
- Optimization through targeted A/B testing
MANUAL CAMPAIGNS
- Expanded customer segmentation
- Segmentation by language
- Support for product and collection launches
Email marketing drove the highest-revenue day of 2022
Email marketing is one of the most important — and often most underestimated — revenue channels in e-commerce. While channels like Instagram, Facebook & co. are highly dependent on ad spend, email is extremely cost-efficient (no ad budget required).
After our joint Green Friday campaign, we saw this play out especially in December: with our Christmas campaign and a single targeted email, we generated a high 5-figure revenue and delivered the highest-revenue day ever at NIKIN.
The key drivers: expanded targeting & smart segmentation to reach even more customers overall.
Read enough? See the implementation for yourself
Welcome Flow
After signing up via a signup form, customers are welcomed with a dedicated welcome flow.
Abandoned Cart
When customers abandon checkout, they receive an email to help them complete their order.
Birthday Flow
On a customer’s birthday, we can send them a gift in a targeted email.
Next Order Flow
Klaviyo automatically identifies when a user is likely to buy again — that’s exactly when we send them the right inspiration.
Get in touch now
Have you been putting off email marketing for far too long? Get a reliable partner by your side now.
Your CRM partner for email marketing, WhatsApp marketing & print mailings
Optimization of your existing Klaviyo setup
Joint migration to Klaviyo
Quality over quantity — that's our approach. That's why an individual consultation before working together is very important to us. Get to know us and book a free strategy call: